This Fake LinkedIn Profile Encourages Parents to Spend Time with Kids

By: Laura McQuarrie - Nov 17, 2014
References: bringtrickortreatback & linkedin
In order to scare parents into working less and spending more time with their kids, particularly around Halloween, three Miami Ad School New York students set up a fake LinkedIn profile for Mark Howard.

The profile for the fictive Howard shows that he used to be the CEO of a company called Fritz & Fulton, before passing away in 1991. His biggest regret was not spending enough time with his family. Around Halloween, "Howard" was visiting the LinkedIn profiles of other advertising professionals, which in turn directed curious net users to a website, which featured the faces of Frank Garcia, Giulia Magaldi and Begona Mas as the creators of this project. This is a great way to kill two birds with one stone, since it does deliver a meaningful message and hopefully it will help these students land a job.