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Free Appetizer Passes

Red Robin's Limited-Edition Gift Card Provides Access to Appetizers

— November 22, 2023 — Marketing
Every year, countless gift-givers purchase gift cards that help foodies treat themselves to what they love, and this year, Red Robin is introducing a limited-edition gift card that doubles as a free appetizer pass. The limited-edition $100 Red Robin Gift Card unlocks free appetizers in 2024 and it's an exclusive for Black Friday that can be purchased online and at select restaurants.

The silver gift card provides access to a free appetizer with every purchase of $30 or more when dining in from January 1st through April 30th, 2024, even after a user's $100 has been used up. With this gift, cardholders will be able to access many fan-favorite Red Robin appetizers, including Towering Onion Rings, Cheesy Mozzarella Twists and the all-new Crispy Parmesan Brussels Sprouts.
Trend Themes
1. Limited-edition Gift Cards - Red Robin introduces a limited-edition gift card that doubles as a free appetizer pass, providing a unique offering for gift-givers.
2. Free Appetizer Access - Red Robin's $100 gift card unlocks free appetizers from January to April 2024, allowing cardholders to enjoy a variety of popular appetizers.
3. Exclusive Black Friday Offer - Red Robin's limited-edition gift card is an exclusive Black Friday offer available for purchase online and at select restaurants, providing a special deal for foodies.
Industry Implications
1. Restaurant - The restaurant industry can explore the opportunity of offering limited-edition gift cards that provide unique benefits like free appetizer access.
2. Gift Cards - The gift card industry can capitalize on the trend of limited-edition gift cards with exclusive offers, appealing to foodies and gift-givers alike.
3. Food and Beverage - The food and beverage industry can innovate by providing special deals and exclusives, such as Red Robin's limited-edition gift card that doubles as a free appetizer pass.
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