Taco Bell is Hosting a Wedding in the Metaverse with Taco Bell Swag
Colin Smith — August 28, 2022 — Tech
Taco Bell announced a new campaign that will award one lucky couple the ability to get married at a Taco Bell Wedding in the metaverse. This wedding will take place this fall, though a winner will be selected near the beginning of September 2022.
In order to win, couples must submit a video application through Tik Tok, Twitter, or Instagram, while using the hashtag "#TacoBellMetaverseWeddingContest." The winning party will be given access to Taco Bell's exclusive lounge in Decentraland where the party will be hosted. According to Taco Bell, the attendees will still be selected at the discretion of the winning couple, allowing for all friends and family to participate, similarly to a regular wedding. However, some representatives from Taco Bell will also attend. Friends and family who are invited will receive their invitations in the form of a collectible NFT.
In addition to getting married in the metaverse, the winning couple will receive gift boxes from Taco Bell, including swag, gift cards, and other collectibles.
Image Credit: Taco Bell
In order to win, couples must submit a video application through Tik Tok, Twitter, or Instagram, while using the hashtag "#TacoBellMetaverseWeddingContest." The winning party will be given access to Taco Bell's exclusive lounge in Decentraland where the party will be hosted. According to Taco Bell, the attendees will still be selected at the discretion of the winning couple, allowing for all friends and family to participate, similarly to a regular wedding. However, some representatives from Taco Bell will also attend. Friends and family who are invited will receive their invitations in the form of a collectible NFT.
In addition to getting married in the metaverse, the winning couple will receive gift boxes from Taco Bell, including swag, gift cards, and other collectibles.
Image Credit: Taco Bell
Trend Themes
1. Fast-food Metaverse Weddings - Opportunities for fast-food chains to explore the metaverse as a wedding destination for couples.
2. Social Media Wedding Contests - Potential for more fast-food chains to launch social media contests to promote brand engagement and offer unique experiences.
3. NFT Invitations - Emerging trend of using NFTs as digital invitations for events and weddings.
Industry Implications
1. Fast-food Chain - The fast-food industry should explore using the metaverse as a destination for unique experiences and events.
2. Social Media Marketing - The marketing industry can explore using social media contests to promote engagement and offer unique experiences to consumers.
3. Blockchain and Cryptocurrency - With the emergence of NFT invitations, the blockchain and cryptocurrency industry should explore opportunities in the events and weddings market.
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