The LG No Clothesline Campaign Gives Laundry Day a Whole New Look

By: Leslie Chen - Published: Apr 25, 2013 • References: & adsoftheworld
The new LG No Clothesline print ads are a hilarious way to get customers to ditch their old school way of doing laundry and invest in a new washer.

Consisting of two different ads, the campaign was created by Revolution Brasil and features a man and a woman in their most embarrassing ensembles while hanging from a clothesline. The woman is dressed in a full leopard print suit while the man is in a similarly comical elephant get-up. Done in a simple cartoon style that appeals to kids and adults alike, the ads have the ability to connect to a wide demographic.

For a quick laugh that could lead to a new purchase, the LG No Clothesline campaign may make you blush with a reminder of what interesting outfits are hiding in your laundry basket. Stats for Embarrassing Ensemble Ads Trending: Older & Mild
Research: 3,579 clicks in 160 w
Interest: 3.1 minutes
Concept: LG No Clothesline
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: time-lapsed iconic figure ads, collaged cosmetic campaigns, and fresh processed food ads.