CBX Collaborated with Kids to Create an Epic Lemonade Stand in the City

By: Laura McQuarrie - Sep 11, 2014
References: 826nyc.org & thedieline
The average lemonade stand is usually pretty humble, but this one made quite the splash on the streets of NYC. With the help of CBX, this lemonade stand was developed for 826NYC, an organization that supports kids with skills that will enrich their futures. The kids got involved in all aspects of the creative process, including everything from the design of the logo, packaging, t-shirts and the lemonade stand itself.

The lemonade was branded to give a taste of 'Sweet 'n Sour Chillville' and the surrounds were made to look like a refreshing oasis in the city, complete with palm trees, treasure chests and flamingos. The lemonade stand was set up in NYC, collecting nearly $3,000 in donations for the organization from the sales of lemonade.