The Soda Press Co. Kombucha Concentrates Come in Two Varieties
Michael Hemsworth — July 31, 2020 — Marketing
References: sodapressco & bevnet
The Soda Press Co. Kombucha Concentrates have been announced by SodaStream as a range of flavoring options for consumers to try from home when looking for a way to enjoy the flavor of the beneficial fermented drink.
Priced at $9.99 each, the concentrates are intended to be added to freshly carbonated sparkling water from home to eliminate the need to purchase single servings from retailers. The concentrates come in Original and Passionfruit & Mandarin flavors, which are both slow-brewed for more than 45 days in order to deliver more than one billion live probiotics per serving with dramatically less sugar than conventional kombucha.
CMO of SodaStream USA Matt Kahn spoke on the new Soda Press Co. Kombucha Concentrates saying, "At SodaStream we are constantly identifying new trends and expanding our product offerings to reach a wider range of consumers. Our new concentrates give Kombucha fans an easy way to create their favorite beverages at home while eliminating plastic waste along the way.”
Priced at $9.99 each, the concentrates are intended to be added to freshly carbonated sparkling water from home to eliminate the need to purchase single servings from retailers. The concentrates come in Original and Passionfruit & Mandarin flavors, which are both slow-brewed for more than 45 days in order to deliver more than one billion live probiotics per serving with dramatically less sugar than conventional kombucha.
CMO of SodaStream USA Matt Kahn spoke on the new Soda Press Co. Kombucha Concentrates saying, "At SodaStream we are constantly identifying new trends and expanding our product offerings to reach a wider range of consumers. Our new concentrates give Kombucha fans an easy way to create their favorite beverages at home while eliminating plastic waste along the way.”
Trend Themes
1. Shelf-stable Kombucha Concentrates - Opportunity for the development of shelf-stable kombucha concentrates that allow consumers to enjoy the flavor and benefits of kombucha at home.
2. Home Beverage Carbonation - Disruptive innovation opportunity in the home beverage carbonation market by providing consumers with the option to add flavor concentrates to homemade carbonated water.
3. Reduced Sugar Kombucha - Opportunity to create reduced sugar kombucha concentrates that deliver the health benefits of kombucha with dramatically less sugar.
Industry Implications
1. Beverage Concentrates - Disruptive innovation opportunity in the beverage concentrates industry by offering kombucha concentrates for home use.
2. Home Carbonation Systems - Opportunity for the development of home carbonation systems that allow consumers to create their favorite beverages using flavor concentrates.
3. Health and Wellness Beverages - Disruptive innovation opportunity in the health and wellness beverages industry by providing reduced sugar kombucha concentrates with live probiotics.
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