Koe Shares Kombucha with Benefits & Craveable Flavors
Laura McQuarrie — April 19, 2022 — Lifestyle
References: drinkkoe & businesswire
Koe kombucha can now be enjoyed with a new and improved recipe with 200% or more of the recommended daily value of Vitamin C and retro rainbow packaging. The fruit-forward, probiotic-rich kombucha for all has been made as approachable as possible, as well as packed with benefits that anyone can appreciate. With fun flavors like Strawberry Lemonade, Raspberry Dragonfruit, Mango, and Blueberry Ginger, and all-new Tropical and Watermelon, Koe delivers refreshment and health benefits.
Louisa Lawless, Chief Strategy Officer for Koe, says “Koe is kombucha for the masses and we make it easier to make a healthier choice without suffering through the sour, vinegar-y flavor most people associate with kombucha. I like to say Koe is ‘sessionable,’ meaning it’s deliciously sippable any time of day, sometimes more than once a day."
Louisa Lawless, Chief Strategy Officer for Koe, says “Koe is kombucha for the masses and we make it easier to make a healthier choice without suffering through the sour, vinegar-y flavor most people associate with kombucha. I like to say Koe is ‘sessionable,’ meaning it’s deliciously sippable any time of day, sometimes more than once a day."
Trend Themes
1. Fruit-forward Kombuchas - Opportunity for businesses to offer accessible and flavorful kombucha options with added health benefits through Vitamin C fortification.
2. Sessionable Beverages - Opportunity for businesses to offer more approachable and enjoyable drink options to consumers, including those who may be put off by the traditional sour taste of kombucha.
3. Probiotic-rich Products - Opportunity for businesses to tap into the growing trend of consumers seeking out health-promoting products, incorporating probiotics like those found in kombucha into their offerings.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to capitalize on the rising demand for health-conscious and flavorful drink options, particularly those rich in probiotics.
2. Functional Foods Industry - Opportunity for companies in the functional foods space to develop products that incorporate probiotics and Vitamin C, meeting consumer demand for both health benefits and convenience.
3. Retail Industry - Opportunity for retailers to offer a wider variety of sessionable, probiotic-rich beverages, meeting growing consumer demand for health-promoting and enjoyable products.
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