Health-Ade’s Guava Dragon Fruit Kombucha Returns for the Summer
Kanesa David — May 24, 2023 — Lifestyle
References: health-ade & bevnet
Health-Ade is back with a new seasonal kombucha flavor made with advantages for intestinal health. After its debut in 2022, the beloved flavor has returned to welcome the summer months. The organic, cold-pressed juice of sweet guava and tangy dragon fruit provides the probiotic-rich fermented beverage with its distinctive taste balance. This summer, when refreshment is most required, the festive taste promises to deliver a combination of delicious flavor and optimal hydration.
“When we set out to create this addition to our lineup, we learned that Guava Dragon Fruit is hitting a flavor profile for consumers that our other kombucha offerings don’t – and it’s because it’s feeding the wanderlust for travel that we’ve identified as a megatrend in flavor exploration [...],” said Charlotte Mostaed, Health-Ade’s Chief Marketing Officer.
Image Credit: Health-Ade
“When we set out to create this addition to our lineup, we learned that Guava Dragon Fruit is hitting a flavor profile for consumers that our other kombucha offerings don’t – and it’s because it’s feeding the wanderlust for travel that we’ve identified as a megatrend in flavor exploration [...],” said Charlotte Mostaed, Health-Ade’s Chief Marketing Officer.
Image Credit: Health-Ade
Trend Themes
1. Seasonal Kombucha Flavors - Brands can introduce limited-edition kombucha flavors to welcome the change of seasons and to tap into consumers' desire for novelty.
2. Intestinal Health Beverages - There is a growing consumer interest in probiotic-rich beverages that promote digestive health, presenting an opportunity for brands to innovate in this space.
3. Travel-inspired Flavors - Incorporating exotic fruit flavors can tap into the consumer trend of wanderlust and appeal to consumers seeking unique taste experiences.
Industry Implications
1. Beverage Industry - Brands can leverage seasonal and travel-inspired flavors to differentiate themselves in the competitive beverage industry.
2. Health and Wellness Industry - With the growing demand for health-conscious beverages, there is a significant opportunity for brands to focus on the digestive health benefits of kombucha.
3. Tourism Industry - Travel-inspired flavors can create a sensory experience for consumers, appealing to their desire for exploration while also generating additional revenue for the tourism industry through the sale of regional products.
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