When Film Dies, So Do Your Ad Standards
Implications - Though some may think this is a cheap move on Kodak's part, it may just be a stroke of genius. In advertising agencies, a good media buy is highly visible, instantly attractive and hits the right target demographic. Assvertising achieves all of these things, as the women were given short skirts, are generally hot, and will definitely attract the target demographic--assuming Kodak is looking to reach 21 year-old frat boys.Stats for Kodak Uses Assvertising Trending: Older & Warm
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Interest: 4 minutes Concept: Kodak Uses Assvertising
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Segment: Neutral, 18-55 Comparison Set: 23 similar articles, including: bamboo tea sets, atypically angular fragrance campaigns, and angst-ridden fashion campaigns.