Kodak is one of the most well-known photographic film and camera companies in the world. What's more, the idea of a "Kodak moment" is a phrase that has been injected into North American English, which is an example of Kodak innovations and the brand's influence on our culture.
From Facebook photo kiosks to assvertising to social butterfly cameras, these Kodak innovations prove that the imaging company is at the top of its game.
Implications - Companies that explore various business ventures have a better chance of appealing to a broader range of clientele. A company such as Kodak is a household name, yet their products can be re-made into a whole other culture products. Businesses should explore alternative routes to market their products.
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By: Tiana Reid - Published: Aug 25, 2010 Updated: Aug 15 2011