These Illustrated Labels Depict the Benefits of Each Kaffe Juice

By: Ady Floyd - Sep 3, 2015
References: martinazambuja & retaildesignblog.net
Designer and illustrator Martín Azambuja created these unique labels for Kaffe juice beverages. Each juice contains ingredients that benefit the consumer in a different way.

In order to understand the benefits provided by each Kaffe juice, the labels feature easy-to-read infographics. The labels use bright illustrations that show the consumer benefits such as antioxidants and energy boosters. An example of one of these labels is the image of fish swimming around a bottle of water, which represents the intensive hydration of the juice.

Kaffe 1668 is a Tribeca-based juice company that offers refreshing beverages with various health benefits. The brand's playful imagery illustrates fresh flavors in a creative way. This also makes the juices a universally understood product since images are a globally recognized language.