The iPillow Sleep With Music Campaign Does Not Involve Soothing Sounds

By: Meghan Young - Published: Jan 19, 2012 • References: mccannworldgroup & ibelieveinadv
Although rock and rave music might not offer the most soothing sounds to lull a person to sleep, the iPillow Sleep With Music ad campaign has fun with the idea that this particular music could do just that. A simple but playful concept, the campaign revolves around three rockers who have fallen to sleep listening to their music of choice. As a result, they engage in typical concert gestures.

Conceived and executed by Melbourne-based ad agency McCann, the iPillow Sleep With Music ad campaign shows off the possibilities and capabilities of this tech-filled headrest without actually going through all of its features. Photographed by Chris Von Menge, the images are puzzling at first, but that quality is what audiences will find intriguing. Stats for Sleeping Rocker Ads Trending: Older & Mild
Research: 1,577 clicks in 227 w
Interest: 2.3 minutes
Concept: IPillow Sleep With Music
Related: 39 examples / 30 photos
Segment: Neutral, 12-55
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