Walkers Brand Created a Unqiuely Interactive Street Advertisement

By: Mishal Omar - Jun 2, 2016
References: psfk & creativity-online
The snack brand Walkers has put up an interactive street advertisement in an attempt to promote a new campaign.

The brand is currently undergoing a campaign in which if people spell out a special destination by buying their snacks with individual letters on the packaging, they can win a vacation. The company is offering up to 20,000 vacations and their interactive street advertisement is an ingenious way to promote the offer. The poster works by telling people passing by to come form letters with their bodies. The poster has gesture recognition technology that allows the user to see the shape of their bodies and the poster to know if they created the correct shape.

This playful method of interactive advertising is perfect for generating interest in businesses' new campaigns.