Interactive Screens at Torfs Help Consumers Browse for Products

By: Laura McQuarrie - Feb 12, 2016
References: & retail-innovation
Torfs is a Belgian shoe retailer that has designed a 'Connected Store' that features interactive screens to help consumers browse products, check inventory and connect with the brand.

In addition to being able to identify some of the most popular styles of the moment, the interactive screen makes it easy for consumers to pick up a new pair of shoes. In the case that a shopper is unable to find a desired size or color, they are able to use the screen to place a web order. In addition to being able to help consumers discover new products, the touchscreen station also provides a place where they can instantly subscribe to the newsletter or view the brand's recent social media posts.

The Connected Store from Torfs also features an interactive gaming table for children in the Kid's Corner to keep young ones entertained.