The Integrated Consultant Group Notices that Times are a Changing

By: Taylor Keefe - Published: Nov 20, 2011 • References: &
Trying to reinvent a brand can be a daunting task; however, the Integrated Consulting Group is taking a more modern approach that makes for a more seamless transition.

The Integrated Consulting Group works closely with companies in Central and Eastern Europe to realize sustainable change. In the current economic climate, ICG realized it needed to shake things up a little, recognizing it was time for a change too. Its new corporate design features hand-drawn graphics based on flip-chart presentations, representing fresh ideas and solutions developed in a workshop atmosphere. The minimalist re-branding of ICG stays true to the company ethos of "autonomy and distinction," while keeping up with contemporary marketing and branding solutions for international businesses. Stats for Minimalist Branding Innovations Trending: Older & Mild
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