Trying to reinvent a brand can be a daunting task; however, the Integrated Consulting Group is taking a more modern approach that makes for a more seamless transition.
The Integrated Consulting Group works closely with companies in Central and Eastern Europe to realize sustainable change. In the current economic climate, ICG realized it needed to shake things up a little, recognizing it was time for a change too. Its new corporate design features hand-drawn graphics based on flip-chart presentations, representing fresh ideas and solutions developed in a workshop atmosphere. The minimalist re-branding of ICG stays true to the company ethos of "autonomy and distinction," while keeping up with contemporary marketing and branding solutions for international businesses.
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Research: 4,017 clicks in 232 w
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Concept: Integrated Consulting Group
Related: 92 examples / 71 photos
Segment: Neutral, 35-55+
Comparison Set: 34 similar articles, including: cute cardboard branding, outlined bake dish branding, and architectural infusion branding.
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