Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light

By: Laura McQuarrie - Jun 22, 2015
References: nescafe & prexamples
A conversation over coffee often leads to instant connections, but in Berlin, Nescafe wanted to test how many strangers it could turn into friends with the help of this warming beverage.

The stunt involved setting up a special machine at a traffic light, equipped with cameras and a button that challenged people on opposite sides of the street to push it at the same time. When the pairs were able to work in tandem, they were each treated to a cup of coffee from the machine on their respective sides of the street.

In a world where technology often inhibits face-to-face connections, Nescafe goes to show the power of a simple interaction. In total, Nescafe reports generating more than 33 high fives, 285 waves, 839 smiles and even more conversations started thanks to the Instant Connections coffee machine.