Superstar

Bear Naked's Human Bowling Supersizes Fun

By: Laura McQuarrie - Published: • References: bearnaked and creativeguerrillamarketing
Ever since the Zorb ball became popular, every sport has been tried with humans inside of the hamster-like ball, including human bowling. These are usually summer sports, but as natural granola brand Bear Naked proves, this fun can be carried on in the winter months too.

Bear Naked's game of human bowling took place in the middle of winter and it had participants tumble down a snowy lane in a Zorb ball and then try to strategically hurl themselves at a set of oversized inflatable pins.

The stunt is all about high-energy fun and all the while, the human bowlers are fueling up by snacking on Bear Naked products, which they need, since the action continues right through the day until the pins are illuminated in the dark.