Swedish artist Viktor Hertz has taken some of the most recognizable corporate logos in the world and made them honest corporate logos. Companies are always trying to sell us stuff, and to do that they always present the best version of themselves. Hertz has rethought these corporate logos, making them say what their companies are really about, instead of what they want to you to think they are about.
These honest corporate logos take a critical look at the personality of brands. For example, the Nintendo logo has been changed to say, "Nothing to do." Anyone who plays video games can attest to the fact that you can only play them when you have nothing else to do.
Ultimately, these honest corporate logos are thought-provoking and worthy of a smile from consumers.
Stats for Critical Rebranded Iconic Labels
Trending: Older & Buzzing
Research: 17,530 clicks in 193 w
Interest: 4 minutes
Concept: Honest Corporate Logos
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: bestselling beverage rebranding, fresh vintage branding, and splattered beverage branding.
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