The Honda Stage Experience Helps Fans Connect with Music Live and Online

By: Laura McQuarrie - Jun 29, 2015
References: hondastage.honda & adweek
Snoop Dog, Ariana Grande, Demi Lovato and Pitbull are just a few of the major artists that young fans have been able to see on the Honda Stage with thanks to Live Nation and iHeartRadio. As well as treating hundreds of Millennials to intimate live music experiences, the Honda Stage experience lets countless others join in on social media sites to relive the footage on YouTube.

As a demographic that has a tendency to favor ad blockers and cord cutting for commercial-free TV, the Honda Stage has proven itself to be an effective way to reach an audience that avoids traditional advertising streams.

Although it's often been said that content is king, giving consumers the chance to get involved in an experience is becoming ever more enticing, especially since this young demographic would rather be part of an advertisement than the target of one.