Capital One Entertainment Launches Offering Exclusive Tickets
Grace Mahas — March 24, 2022 — Business
References: capitalone
Capital One, the American bank holding company, recently announced the launch of Capital One Entertainment, a new ticketing platform that offers cardholders exclusive access to music, sports, and dining events. The new digital-first platform, powered by Vivid Seats, lets cardholders redeem their rewards for tickets to more than 500,000 events.
One noteworthy upcoming events that Capital One entertainment includes the 2022 iHeartCountry Festival with two seats in the first five rows at the concert and Capital One Access Passes which give cardholders access to a VIP space before the show and an exclusive soundcheck by Thomas Rhett. In addition, a VIP experience for either the NCAA Men’s Final Four or the Women’s Final Four including a back-of-house stadium tour, low-row mid-court seats, passes to Men’s Final Four Fan Fest presented by Capital One, and guaranteed access to Capital One Jamfest.
Other exclusive experiences will be added throughout the year including events like the Capital One Orange Bowl, iHeartRadio Music Festival, James Beard Foundation events, the College Football National Championship the MICHELIN Guide culinary events, and more.
Image Credit: Capital One
One noteworthy upcoming events that Capital One entertainment includes the 2022 iHeartCountry Festival with two seats in the first five rows at the concert and Capital One Access Passes which give cardholders access to a VIP space before the show and an exclusive soundcheck by Thomas Rhett. In addition, a VIP experience for either the NCAA Men’s Final Four or the Women’s Final Four including a back-of-house stadium tour, low-row mid-court seats, passes to Men’s Final Four Fan Fest presented by Capital One, and guaranteed access to Capital One Jamfest.
Other exclusive experiences will be added throughout the year including events like the Capital One Orange Bowl, iHeartRadio Music Festival, James Beard Foundation events, the College Football National Championship the MICHELIN Guide culinary events, and more.
Image Credit: Capital One
Trend Themes
1. Bank-branded Experiences - Banks can launch branded experiences that allow exclusive access to events and activities, creating a new revenue stream with their cardholders.
2. Digital-first Platforms - The trend towards digital-first platforms for buying and selling tickets and exclusive experiences allows for greater convenience and accessibility, as well as personalization of experiences.
3. Integrated Rewards Systems - Banks can integrate their rewards systems with ticketing platforms to provide greater value to cardholders and encourage increased card usage and customer loyalty.
Industry Implications
1. Banking - Banks have the opportunity to create new revenue streams and enhance customer loyalty by launching branded ticketing platforms and integrated rewards systems.
2. Event and Entertainment - Ticketing platforms and event organizers can partner with banks to provide exclusive experiences for cardholders, creating a competitive advantage and new revenue streams.
3. Digital Payment Systems - The integration of rewards and ticketing systems with digital payment platforms provides a seamless customer experience and greater convenience, as well as opportunities for innovative marketing strategies.
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