Rockstar

This Hilarious Branding Identity is Attractive and Unique

By: Farida Helmy - Published: Jun 25, 2014 • References: amelung and packagingoftheworld
This hilarious branding identity for client Lingua Simplex cheekily takes on cultural stereotypes to create amazing and award-wining creative branding work.

Created by German design agency Amelung Design GmbH, the new Lingua Simplex learning game is packaged in a way that will make it appeal to both adults and children of all ages. Understanding that kids need fun and visually attractive things to keep them engaged while learning, this hilarious branding identity has a character for different geographic locations like Spain, Italy and France. However, unlike most conventional ways of portraying the countries, the creative game represents the countries using stereotypical characters of the language inside each box.

The Hamburg-based design agency has won numerous awards for this novel design identity.