From Carnival Ice Cream Containers to Kiddie Crush Packaging

By: Ady Floyd - May 27, 2015
Ice cream is a traditionally favored dessert option but many ice cream containers are showing modernized eye-catching logos. The container holding the sweet treat is half the fun of eating its contents.

New designs are being created that appeal to children as well as the child-like consumers who grew up a bit too quickly. By incorporating cartoons and simple drawings, branding conjures memories of arts and crafts created by young kids. Bright colors and exaggerated features appeal to children but they also pull at the heart strings and memories of adults too.

The ice cream containers can also be very reflective or entirely based on an interesting fact about the contents. An example of this is when an ice cream company uses sheep milk to produce the product and combines it with an actual sheep logo. Intertwining facts and packaging is a playful way to extenuate the ice cream's features.