This Minimalist Spice & Herb Packaging Emphasizes Freshness

By: Rebecca Byers - Mar 11, 2016
References: packagingoftheworld
Using various black and white patterns, this example of spice and herb packaging was created by graphic designer Vassiliki Filippopoulou for the new PICE brand. Located in Greece, the packaging concept has been conceived as one that has the power to extend a global reach for the burgeoning brand.

Employing an old school font that matches each of the various black and white patterns, the overall aesthetic of the packaging and by extension, the product, is one that feels of artisan quality that consumers can trust.

As consumers become more concerned with the purity and origins of the foods they consume, many are opting for ultra-minimalist imagery that highlights both attention to detail and the cutting edge nature of the product.