We all know what it's like getting a migrane or headache during the day and the horrible pain it can cause, which is why this painkillers advertisement by Weifa cleverly showcases the effects of their product by displaying the before and after effects of the drug through a cracked glass.
To display the wondrous effects of the product, the advertising agency creatively showcases a side-by-side picture of a clear glass cup. The first picture showcases a shattered glass with a pair of painkillers beside it, while the second image showcases a fully intact cup with the pills gone. The transition of a glass from cracked to fully intact promotes the message that when you take these painkillers, your intense headache will instantly be replaced with a much clearer and steady overall feeling.
