The Otrivin Nasal Spray campaign perfectly sums up the way people often feel when experiencing extreme cases of allergic reactions. As though taking over their entire nasal passages, the nose of the sufferer has been turned into the thing that they are allergic to, whether that involves cats, dust or flowers. Completely unbearable, the campaign sympathizes while also providing a working solution.
Conceived and executed by Saatchi & Saatchi, an ad agency based in Johannesburg, South Africa, the Otrivin Nasal Spray campaign was art directed by Wihan Meerholz with creative direction by Liam Wielopolski. The clever and creative images were shot by photographed by Jason Robinson, retouched by Zelda Faurie and illustrated by artist Robert Dersley.
Stats for Allergy-Takeover Ads
Trending: Older & Average
Research: 2,320 clicks in 161 w
Interest: 1 minutes
Concept: Otrivin Nasal Spray Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 12-55+
Comparison Set: 16 similar articles, including: disco ball head ads, moustached animal ads, and iconic maze head ads.
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