The 2013 Nissan Juke campaign concentrates on people's wants as much as their needs. It addresses the necessity for gas while reconciling the desire for new shoes or a vacation with more fuel efficiency. Thus it reads, "Fuel your passion instead." Coupled with images of snake-like pumps that gobble up a new pair of heels or guitar, the campaign sends a strong message that will resonate with many people on various levels.
Conceived and executed by Impact BBDO, an ad agency based in Beirut, Lebanon, the 2013 Nissan Juke campaign was art directed by Michelle El Khoury with creative direction by Hovsep Guerboyan and Walid Kanaan. The fantastical images were illustrated by artist Malek Rizkallah and elaborated with copy by Chris Jabre.
Stats for Fantastical Fuel Pump Ads
Trending: Older & Average
Research: 1,675 clicks in 165 w
Interest: 1.3 minutes
Concept: 2013 Nissan Juke Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 18-55+
Comparison Set: 16 similar articles, including: disco ball head ads, moustached animal ads, and iconic maze head ads.
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