These HappyDent ads should convince you to smile despite the fact that the individuals they portray have been through more hard times than a nerd in high school.
In order to create these amusing ads, which feature iconic activists, McCann Worldgroup collaborated with gum company HappyDent. Made entirely from the latter company's tablet gum pieces, the portraits form the faces of Gandhi, Nelson Mandela and Mother Teresa. The HappyDent ads are underscored by an amusing phrase that says "Giving Millions a reason to Smile," which is a reference to each individual's inspired work.
Stats for Chewy Icon Campaigns
Trending: Older & Chilly
Research: 1,125 clicks in 274 w
Interest: 2.3 minutes
Concept: HappyDent Ads
Related: 65 examples / 50 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: spicy handvertisements, interactive self-promotions , and visual punnery ads.
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