The 'How to be a Man' GQ video series features Jason Nash learning from celebrities and entertainers about how to maximize his manliness. In this particular video, Nash is talking to comedian Andrea Savage about some hilarious flirting tips that every man should know.
The joke-filled GQ video series is a great way to expand the brand into markets that would not previously associate with the magazine. The videos are a subtle campaign that are made available through the different channels that digital marketing opens.
While the videos will definitely hit or miss for some, it's undeniable that this type of marketing approach will surely reach audiences that the GQ magazine doesn't. Many focus on social media websites like Twitter and Facebook for digital marketing, but as GQ proves, YouTube can be a viable way to take a modern approach.
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