The Globe Aware ad campaign poses a simple question: How's your karma? Of course, the answer is not so simple. Instead, it might inspire you to sit there for a few moments as you recall all the good and bad you've done in the last little while. I'm sure you'll feel like a kid again, wondering whether you'll be included on Santa's "naughty" or "nice" list.
That's the beauty of the Globe Aware ad campaign, as well as its hilariously clever depictions of all the wrong you probably have done over the years. It makes you think, so much so that you might enroll in Globe Aware's volunteer vacation program.
Stats for Karma-Questioning Campaigns
Trending: Older & Warm
Research: 8,673 clicks in 262 w
Interest: 4 minutes
Concept: Globe Aware
Related: 48 examples / 37 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: schadenfreude food campaigns, suspended sports campaigns, and controversial cursing campaigns.
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