The Pillsbury Gingerbread Cookie Dough is Safe to Eat Raw
Michael Hemsworth — December 13, 2021 — Marketing
References: pillsbury & brandeating
The Pillsbury Gingerbread Cookie Dough is launching as part of the brand's ready-to-bake products for the holiday season that will help to make the tedious process of crafting cookie dough a lot easier for avid bakers. The limited-edition cookie dough comes in a roll that is east to open and roll out to craft cookies in your choice of shape using a cookie cutter. The product is suited for being baked as well as eaten raw thanks to the Safe to Eat badge for those who like to snack on raw dough as they bake.
The Pillsbury Gingerbread Cookie Dough is priced at $3.29 and will only be available at retailers for the holiday season to make baking fresh cookies easier than ever.
Image Credit: Pillsbury
The Pillsbury Gingerbread Cookie Dough is priced at $3.29 and will only be available at retailers for the holiday season to make baking fresh cookies easier than ever.
Image Credit: Pillsbury
Trend Themes
1. Ready-to-bake Gingerbread Doughs - Opportunity to create more varieties of ready-to-bake cookie doughs that are safe to eat raw for a more convenient and enjoyable baking experience.
2. Limited-edition Holiday Cookie Dough Products - Opportunity to expand the selection of limited-edition ready-to-bake cookie dough products to cater to seasonal demand and offer unique flavors.
3. Safe-to-eat Raw Cookie Dough - Opportunity to develop more safe-to-eat raw cookie dough products that offer a guilt-free snacking experience.
Industry Implications
1. Baking Industry - Can capitalize on the growing demand for easy-to-bake, ready-to-eat cookie dough products.
2. Food Industry - Can leverage the trend of safe-to-eat raw cookie dough to create more innovative and convenient snack options.
3. Retail Industry - Can take advantage of the seasonal demand for limited-edition ready-to-bake cookie dough products by offering exclusive products in-store and online.
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