Pillsbury Debuted a Line of Ready-to-Bake Fall-Themed Desserts
Colin Smith — August 11, 2022 — Business
References: pillsbury & brandeating
Pillsbury debuted a new lineup of fall-themed ready-to-bake desserts, including the company's newest addition, the 'Grands Pumpkin Spice Rolls.' The remainder of the lineup includes the 'Monster Cookies,' 'Salted Caramel Apple Cookie Dough,' 'Pumpkin Cheesecake Cookie Dough,' and 'Pumpkin and Ghost Fall Cookie Dough.' Each offering is served in convenient oven-ready packages and are designed to bring the iconic flavors of fall to kitchens everywhere.
The Grands Pumpkin Spice Rolls are cinnamon buns with a flavorful pumpkin spice icing that is easy to spread on the buns once cooked. The four seasonal ready-to-bake cookies each feature Halloween imagery such as vampires, zombies, and mummies, while the flavors include offerings such as vanilla, chocolate, pumpkin, and more. Lastly, the premixed cookie doughs are sold in packages suited for two large cookies or up to 20 small cookies, and boast rich, aromatic fall flavors.
Image Credit: Pillsbury
The Grands Pumpkin Spice Rolls are cinnamon buns with a flavorful pumpkin spice icing that is easy to spread on the buns once cooked. The four seasonal ready-to-bake cookies each feature Halloween imagery such as vampires, zombies, and mummies, while the flavors include offerings such as vanilla, chocolate, pumpkin, and more. Lastly, the premixed cookie doughs are sold in packages suited for two large cookies or up to 20 small cookies, and boast rich, aromatic fall flavors.
Image Credit: Pillsbury
Trend Themes
1. Seasonal Dessert Offerings - There is an opportunity for food companies to release seasonal and holiday-themed dessert offerings to cater to consumers wanting to celebrate special occasions and embrace the holiday spirit.
2. Convenient Pre-mixed Doughs - There is an opportunity for food companies to create more convenient pre-mixed doughs that are designed to make baking easier and more accessible for consumers with busy or hectic lifestyles.
3. Limited Time Menu Items - Restaurants can release limited time menu items to capitalize on seasonal flavors and appeal to consumers' desire for exclusive and unique dining experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on this trend by creating and marketing seasonal and holiday-themed products that appeal to consumer demand for special occasion food.
2. Retail - Retail companies can take advantage of this trend by offering a wider range of seasonal and holiday-themed baking products in their stores which will increase sales and customer satisfaction.
3. Hospitality - Hospitality companies can benefit from this trend by offering limited-time seasonal menu items, which can appeal to consumers' desire for unique and exclusive dining experiences, ultimately leading to increased loyalty and sales.
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