This Gen Z Infographic Compares the Group to Gen Y

By: Rebecca Byers - Jun 24, 2015
References: adweek & contently
This Gen Y versus Gen Z infographics is a helpful guide to deciphering the minor yet major differences between the two halves of the millennial whole. Created by the Cassandra Report, the informative graph breaks down the major differences that may seem subtle, but are in fact defining factors that marketers should be aware of.

Breaking down everything from attitudes on physical possessions and preferred web-based distractions, the Gen Y versus Gen Z guide highlights the changes in what it takes for a brand or cause to grab the attention of these burgeoning consumers in relevant ways.

One of the most intriguing points made in the infographic centers around the interest of generation Y youth in experiences, while generation Z still takes to the tangibility of a cool product.