This Frito-Lay Variety Pack Inspires Girls to Pursue Careers in STEM
Laura McQuarrie — August 3, 2022 — Marketing
References: FritoLayVarietyPacks & prnewswire
There's a new Frito-Lay Variety Pack for back-to-school season and this one is launching with a focus on inspiring more girls to get into STEM careers by 2025. The snack brand teamed up with sci-fi star Sonequa Martin-Green and STEM Next's Million Girls Moonshot to fuel dreams and send aspiring space explorers to Space Camp via the Back-to-School Blast Off program.
When they visit the dedicated site for this initiative, families will find STEM activities from NASA Scientists that can be experienced using everyday household items. Kids will enjoy challenging themselves as they construct a heat shield or building a moon lander. And when families share a picture of their Back-to-School Blast Off activity with #SpaceForHer and #Entry on Instagram and/or Twitter, they're entered to have a ceremonial star named after a girl.
When they visit the dedicated site for this initiative, families will find STEM activities from NASA Scientists that can be experienced using everyday household items. Kids will enjoy challenging themselves as they construct a heat shield or building a moon lander. And when families share a picture of their Back-to-School Blast Off activity with #SpaceForHer and #Entry on Instagram and/or Twitter, they're entered to have a ceremonial star named after a girl.
Trend Themes
1. STEM Diversity Initiatives - Companies are partnering with advocates to create programs that encourage diversity and inclusion in STEM fields.
2. STEM Education Kits - Businesses are providing tools and activities that make STEM education more accessible for students and families.
3. Social Media Promotions - Brands are harnessing the power of social media to engage customers and raise awareness for STEM initiatives.
Industry Implications
1. Snack Food - Snack brands are leveraging their reach and resources to support STEM education and diversity initiatives.
2. Education - STEM education providers and schools are adopting new tools and resources to promote interest and inclusion in STEM fields.
3. Social Media Marketing - Social media marketing firms are helping businesses to create impactful campaigns that drive engagement and participation in STEM initiatives.
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