Superstar

Burger King Partners with Damien Hirst on 'Flame Grilled Painting'

By: Katherine Vong - Published: • References: artinfo & popsop
Although McDonald's is the official sponsor of the London 2012 Olympic Games, Burger King is trying to divert consumers to its own restaurants during the event with a special 'Flame Grilled Painting,' a work by artist Damien Hirst that has been reinterpreted with a fast food theme.

The Flame Grilled Painting, presented at Burger King's 'Flameship' store in Leicester Square, is titled 'Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting, 2003.' The painting is an abstract piece that applies Hirst's renowned "spin" painting technique and features a medley of blue, yellow and black colors on a round, 2-meter-diameter canvas.

Hirst's Flame Grilled Painting aims to give the store a dash of artistic flair and is currently on display until the end of the year. Stats for Fast Food Art Galleries Trending: Older & Average
Traction: 2,332 clicks in 123 w
Interest: 1.6 minutes
Concept: Flame Grilled Painting
Related: 47 examples / 36 photos
Segment: Neutral, 12-55
Comparison Set: 17 similar articles, including: absurdist pop culture paintings, fast food ad fails, and black-bunned burgers.