This Fitbit Super Bowl Ad Shows the Benefits of Being Fit Beyond the Gym

By: Laura McQuarrie - Feb 8, 2016
References: fitbit & adweek
After unveiling the Fitbit Blaze at the internationally renowned consumer electronics and technology tradeshow, CES, Fitbit is following up with the first-ever Fitbit Super Bowl commercial at one of the most highly anticipated advertising events of the year.

The commercial called 'Duality' depicts the lives of active people outside of the gym and shows how their enhanced fitness levels have lent them abilities to cope better with unexpected activities in daily life. For instance, a woman is shown masterfully lifting her suitcase into an airplane's cargo compartment, thanks to all the hard work she puts into her kettle bell classes.

In addition to stressing the Fitbit Blaze's versatility, the ad also spotlights style, noting how this is a smart gadget that can be tailored to suit anyone's personal preferences and needs.