The Buzzed Energy Tonic Water Offers Flavor and Energy
Michael Hemsworth — February 10, 2022 — Marketing
References: foodbev
The Buzzed energy tonic water is being launched by the brand in the UK to provide consumers with a way to naturally enhance their energy levels in a functional way. The drink is crafted with 100% naturally derived caffeine that has been extracts from plant sources and is reported by the brand to have more caffeine per 100ml than the leading energy brands in the UK. The drink is sweeter with pure blossom honey and stevia to give it a light, refreshing flavor profile.
Buzzed Founder Louise Lloyd commented on the new Buzzed energy tonic water saying, "There is a well-established consumer occasion for spirits and an energy drink, but there is no premium brand in this space offering a clean, natural solution which doesn’t compromise on flavour. Our research has shown that many people choose this kind of drink combination despite the taste, not because of it, simply to get a pick me up. Buzzed was created to quite simply lift your spirit – not overpower it.”
Buzzed Founder Louise Lloyd commented on the new Buzzed energy tonic water saying, "There is a well-established consumer occasion for spirits and an energy drink, but there is no premium brand in this space offering a clean, natural solution which doesn’t compromise on flavour. Our research has shown that many people choose this kind of drink combination despite the taste, not because of it, simply to get a pick me up. Buzzed was created to quite simply lift your spirit – not overpower it.”
Trend Themes
1. Functional Energy Beverages - The trend of boosting energy through functional beverages continues to grow, creating an opportunity to develop more natural and healthier alternatives.
2. Naturally Derived Caffeine - The trend of using caffeine that has been extracted from plant sources as a healthier and more sustainable alternative is gaining popularity, creating opportunities for companies to innovate in this space.
3. Premium Energy Drinks - The trend of premiumization is reaching the energy drinks market, opening opportunities for brands to offer high-end energy drinks made with natural and healthier ingredients.
Industry Implications
1. Beverage Industry - The demand for healthier and more natural energy drinks is creating an opportunity for beverage companies to expand their portfolios and focus on innovation.
2. Health and Wellness Industry - The trend of functional energy beverages and naturally derived caffeine align with the growing interest in health and wellness, opening up opportunities for brands to tap into this market.
3. Alcoholic Beverage Industry - The popularity of energy drinks mixed with alcohol has established an occasion for a combination of these two categories, providing opportunities for brands to develop premium and natural alternatives.
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