Big Shock Energy Beverage Cans are Updated with Bold Graphics

By: Michael Hemsworth - Mar 1, 2016
References: & foodbev
When it comes to energy beverages, Big Shock is a popular brand that has recently redone its branding to be focused on travel and a new sponsorship endeavor. The new can design was created by Rexam for Big Shock to celebrate sponsorship of the Trabant Expedicition car rally.

With bold imagery and text that focuses on speed, travel lifestyle and cars, the Big Shock can redesign is limited-edition in nature and highlights extreme travel.

The cans are designed to link the energy beverage to the 15,000km car expedition and create a sense of wanderlust with the tasty drink. The new branding focuses on mental alertness, extreme travel and overall well-being. The Big Shock energy drink cans will be available in the Czech and Slovakian markets until April.