I have to say that even though I think this Energizer campaign is pretty funny, I do not believe it is worthy of a Cannes Lions 2008 Press Grand Prix. We are talking GRAND PRIX, people. Not just a gold or silver. I guess the competition must have really sucked...
The ads which were created by DDB South Africa, promote Energizer's Lithium Batteries and target parents. With a tag line of, "Never let their toys die," the ads show you what kids can be up to if you don't make sure their toys are well juiced. The mischief includes painting the poor dog, exposing their privates to each other, spitting from balconies, and taping a sibling to revolving toys...
The ads then advice you to keep these toys going and going with Energizer, "The world's longest lasting battery."
Hmmm... Maybe the campaign is indeed worthy of the Grand Prix. What do you think?
Controversial Depictions of Children
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