The Ecovia Don't Text and Drive ad campaign takes a completely different route to warn people of the hazards of texting and driving. Instead of relying on actual texts or classic car crash scenes, it uses a good right hook and some painted people to drive home the important point.
Conceived and executed by Terremoto Propaganda, an ad agency based in Curitiba, Brazil, the Ecovia Don't Text and Drive ad campaign revolves around one person's hand and another's face, both of which have cars painted on them. The captured punch then represents the avoidable car crash. It reads simply, "Stop the violence."
Art directed by Guilherme Rubini with creative direction by Ricardo Gandolfi, the Ecovia Don't Text and Drive ad campaign was illustrated by Cintia Suzuki and shot by Ernst Photography.
Stats for Punch-Worthy Car Crash Ads
Trending: Older & Buzzing
Research: 12,371 clicks in 169 w
Interest: 1.5 minutes
Concept: Ecovia Don't Text And Drive
Related: 38 examples / 29 photos
Segment: Neutral, 12-55+
Comparison Set: 14 similar articles, including: unforgivingly edited ads, living piggy bank ads, and animal-substituted building block ads.
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