KFC Spain's Eau D’uardo Was Inspired by the Colonel’s Secret Herbs
Laura McQuarrie — November 27, 2023 — Marketing
References: youtube & designtaxi
Over the years, KFC has released a variety of scented products to share the scent of its fried chicken in the form of everything from candles to nail polish, and KFC Spain's latest launch—Eau D’uardo—invites people to douse themselves in the scent of its secret herbs. This unisex perfume was inspired by the flavors of the Colonel’s original chicken recipe and it contains an aromatic infusion of notes like geranium, mandarin, pink pepper and bergamot.
The playful perfume bottle packaging takes the shape of a drumstick and taps into the virality of a meme called Eduardo.
Eau D’uardo is available to fans via the KFC app for €3.99 and the limited-edition release will soon be available to purchase in select KFC restaurants throughout Spain.
The playful perfume bottle packaging takes the shape of a drumstick and taps into the virality of a meme called Eduardo.
Eau D’uardo is available to fans via the KFC app for €3.99 and the limited-edition release will soon be available to purchase in select KFC restaurants throughout Spain.
Trend Themes
1. Fried Chicken Scented Products - The release of scented products by KFC Spain, such as Eau D’uardo, inspired by the Colonel’s secret herbs, showcases a trend of incorporating food scents into unconventional consumer goods.
2. Unisex Food-inspired Perfumes - The launch of Eau D’uardo, a unisex perfume infused with aromatic notes inspired by the flavors of KFC's original chicken recipe, highlights a trend of gender-neutral fragrances in the food industry.
3. Viral-inspired Packaging - The drumstick-shaped packaging of Eau D’uardo capitalizes on the popularity of memes like Eduardo, demonstrating a trend of utilizing viral-inspired packaging to appeal to a younger consumer base.
Industry Implications
1. Fast Food - The innovation of KFC Spain's scented products, such as Eau D’uardo, presents potential disruptive opportunities for the fast food industry to tap into the fragrance market and enhance brand experiences.
2. Perfume - The launch of Eau D’uardo as a unisex food-inspired perfume suggests potential disruptive opportunities for the perfume industry to experiment with unconventional aromatic notes and engage new target demographics.
3. Consumer Packaging - The viral-inspired packaging of Eau D’uardo offers disruptive innovation opportunities for the consumer packaging industry to explore unique and eye-catching designs that appeal to the social media-driven generation.
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