The copy â€œWe cannot wave the white flag. We need that, too,â€ is used with images of injured young kids and men who are being treated. The aforementioned white flag is used to bandage their injuries.
The ads were created by Lowe Pirella Fronzoni, Milan, Italy.
Implications - And what a job they did. By providing the public with such an unvarnished and unpolished look into the damage that war has on citizens and the importance of Doctors Without Borders, Lowe Pirella Fronzoni forces viewers to think twice about how dismissive they are of such organizations.