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Italian Doctors Without Borders Will Never Surrender

By: Ayman - Published:   Updated: Aug 8 2011 • References: medicisenzafrontiere.it & adsoftheworld
These heartwrenching ads from Medici Senza Frontiere (the Italian version of Doctors without Borders) rally for support and help by showing that they will never surrender or give up.

The copy “We cannot wave the white flag. We need that, too,” is used with images of injured young kids and men who are being treated. The aforementioned white flag is used to bandage their injuries.

The ads were created by Lowe Pirella Fronzoni, Milan, Italy.

Implications - And what a job they did. By providing the public with such an unvarnished and unpolished look into the damage that war has on citizens and the importance of Doctors Without Borders, Lowe Pirella Fronzoni forces viewers to think twice about how dismissive they are of such organizations.

Stats for Heartwrenching Defiant Ads Trending: Older & Chilly
Traction: 2,554 clicks in 294 w
Interest: 4 minutes
Concept: Heartwrenching Defiant Ads
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: raising awareness of suffering, 52 powerful psas and awareness ads to stir your emotions, and delicate foliage adornments.