The Diesel Kick Ass ad campaign elevates the joy of wearing Diesel sneakers while planting one in the derrière of the truly deserving to new heights.
With a tagline that reads, "Diesel Sneakers. Not Made for Running," the Diesel Kick Ass ads speak to the vigilante super-hero in all of us. The ads seem to ask, why not look good wearing a pair of great shoes while improving the world with a little well-placed butt-kicking ?
And I ask, who can resist the appeal of that?
Stats for Butt-Kicking Shoevertising
Trending: Older & Warm
Research: 8,581 clicks in 295 w
Interest: > 3 minutes
Concept: Diesel Kick Ass
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: banned award-winning ads, contagious stupidity ads, and new diesel ads.
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