McDonald's Chicken Legend Lives Up to Its Name with a Daredevil Stunt

By: Laura McQuarrie - Published: Jul 23, 2014 • References: mcdonalds & adweek
Last year there were some great videos that went viral because they showed off some epic daredevil stunts and these kinds of videos have apparently rubbed off on a McDonald's chicken sandwich, inspiring it to earn its wings.

To help the sandwich truly earn the title of a legend, McDonald's paired up with RC car world champion, Lee Martin. The stunt involved strapping the sandwich to a toy car and launching it off a ramp, enough to cause it to go flying over two long McDonald's tractor trailers. The whole thing is pretty silly, but it's all in the name of good fun, plus now you can say you've seen everything, since chickens now can fly.

The commercial has pretty dynamic music and film work, but you can also cut your own version of the ad online through McDonald's. Stats for Daredevil Chicken Stunts Trending: Older & Warm
Research: 755 clicks in 96 w
Interest: > 3 minutes
Concept: "daredevil Stunt"
Related: 49 examples / 38 photos
Segment: Neutral, 12-35
Comparison Set: 18 similar articles, including: incredibly speedy fast foods, caffeinated venn diagram ads, and fast food diorama ads.