Sometimes talking can get dull and mundane, to change things up PUMA decided to create a dance dictionary for people to convey all their sentences in dance format.
For the new campaign for PUMA's 'Sync fragrances,' the company partnered with dance choreographer Super Dave and 25 other dancers to create a dictionary of dance. For each word there's a corresponding dance move that represents it. One can create sentences such as "Hey bro your body is hot."
The website houses several pre-made sentences with words that can be interchanged to create new sentences -- imagine talking to your friend like this. It may not be the most practical way of speaking, but it does seem like a lot fun.
Stats for Dance Conversation Ads
Trending: Older & Mild
Research: 559 clicks in 158 w
Interest: > 3 minutes
Concept: Dance Dictionary
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: elegantly ruffled editorials, exuberant supermodel comebacks, and viral superstar timepieces .
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