Ocean's Creative Print Ad Illustrates How to Overcome Bad Smells

By: Laura McQuarrie - Sep 20, 2014
References: adeevee
This creative print ad from Ocean promotes its air freshener without the use of any fragrance or scratch and sniff elements. The magazine advertisement takes up two pages and interacting with it is like watching a story unfold.

The clever ads are set up with a close-up of a face on each page and a cleverly positioned nostril, aligned with the bottom corner. To turn the page, readers need to pinch the nose, reminding them of a bad smell. Once this page is flipped over, and the reader has released their grasp on the page, this reverse side shows how much easier it is to breathe in a fresh scent with one of Ocean's air freshener sprays.