This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women

By: Laura McQuarrie - Feb 13, 2016
References: peatix & japantrends
While a lot of craft beer marketing is male-targeted, for the Macho Craft Beer Bar is set to take an entirely different approach.

For a price, attendees will be able to attend the bar and indulge in the all-you-can-drink event. In order to attract women who are fans of craft beer, the event is being promoted with well-built male servers and stars like Koala Koarashi, YouTuber Saiyaman Great and Ueda Chisei, who was recognized for having the best body in Japan in 2013.

A few years ago, there were some scandals that emerged after some of the company's largest beer brewers invented "fake beer" in order to get around the outrageously high beer taxes. As a result, young drinkers have been quick to align themselves with craft beer breweries that share their desire for authenticity and transparency.