The Corona Extra 'Dear Summer' Commercial Recounts the Season's Highlights

By: Jana Pijak - Jul 29, 2015
References: adweek
Corona Extra's 'Dear Summer' ad is a clever commercial, conceived by the creative team at SapientNitro agency. Unlike most beer commercials, this ad is sentimental, recounting summer's most memorable moments by someone who knows little about it, winter himself.

Narrated by the voice of winter, this ad poses a series of concerns or complaints and is an open letter to summer. Appearing jealous of summer's gorgeous weather, warm temperatures and endless outdoor activities, winter protests his rival season's charm while a montage of beach bonfires, sandy hikes and hangouts with friends plays on the screen.

Corona Extra's 'Dear Summer' ad is blended with a dub of Claude Debussy classic Claire de Lune, making it extra sentimental for those who will long the days of summer at its end. In addition to being one of Mexico's most successful brands, Corona Extra is also a favorite among North American beer drinkers and markets to this demographic in its latest, seasonal ad.