Superstar

The Connected Fitting Room Lets Consumers Take Control of Shopping

By: Laura McQuarrie - Published: Jun 14, 2014 • References: showcase.avanade and psfk
The Connected Fitting Room was created as part of a joint effort between Accenture, Avanade and Microsoft, designed to make fitting rooms more efficient for both consumers and retailers.

The high-tech fitting room makes use of RFID tagging to make note of the items brought into the dressing room. Information grabbed includes the item's size and color, so that it is easy to swap for another style or color choice. The registry is connected to the store's inventory, so consumers can be assured if an item is in stock or not. If your shopping trip just involves trying garments on, items in the Connected Fitting Room can also be added to a consumer's account wish list for purchase on a later date.

Currently, this technology is being used by Khol's department stores in the United States.