This Branding Concept for Confectionery Jam is Farmer's Market-Inspired

By: Rebecca Byers - Feb 29, 2016
References: packagingoftheworld
Estel Confectionery Jam is a Russian brand boasting delightful wholesome branding that will instill trust in the consumer. Given the simplicity of the recipes that inform the Estel Confectionery Jam product range, the packaging design emphasized the few ingredients.

Designed by MOROZDESIGN Ltd, the packaging for Estel Confectionery Jam follows in line with many small gourmet food brands looking to amp up their small batch cultivation methods in order to communicate the quality of the product to consumers.

The series of labels designed for Estel Confectionery Jam are off-white in color and feature natural-looking illustrations of the berries that go into each flavor. The labels are fastened onto the glass jars with red string that matches the font on the front of the jars.