This new print ad campaign by DDB Duesseldorf for Schwarzkopf Anti-Dandruff-Shampoo uses funny scenarios and comic illustrations to show that having dandruff may ruin your fun, or even get physically assaulted.
The ads use the idea of dandruff trails that give away hiding places in various situations. One image shows a game of hide and seek, another gives away an affair as a trail leads to the closet to be discovered by a husband returning home. Another ruins a legerdemain magic act, and the last one reveals a hiding place under a wrestling stage after he chickens out of getting a professional beating.
The ads were illustrated by Marc Herold with art direction by Fabian Kirner and Michael Kittel for DDB Duesseldorf, Germany.
Stats for Dandruff Trails
Trending: Older & Chilly
Research: 7,506 clicks in 417 w
Interest: 4 minutes
Concept: Dandruff Trails
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: current movie cassettes, mindfulness coaching apps, and adaptable cooking appliances.
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